For companies in most fields, hiring a standard marketing or PR firm is a non-brainer. Most of PR and marketing is fairly straightforward. It involves concocting a message and finding the right vehicles through which to communicate that message to a target audience. The same process a restaurant might use would also work for a nail salon. For musicians and recording companies, though, more specialized PR and marketing is needed. Creative artists are learning today that teaming up with skilled people who have specific industry experience is a much better plan that just trying to go with a standard PR or marketing firm.
Specialized music PR and marketing firms are able to produce the kinds of reviews and other content that help to drive interest in records. Bands and musicians that produce albums have to create momentum right out of the gate. While these artists might hope that the attention comes naturally, this is not always the case. In fact, much of the music industry is about generating press in a distinct way. Unless an artist is working with a PR firm that has specific experience putting out this kind of content, then it can be difficult to gain traction. Once an artist misses the initial boat on that attention, it’s almost impossible to guide a new album to success.
Specialized PR and marketing firms for music industry players can help to gain the attention of radio stations, which can provide endless rewards for artists. With the rise of satellite radio and other streaming options, it’s more important than ever for artists to actually work with PR and marketing firms that understand how to get content into those distribution channels. PR and marketing firms that work specifically with musicians know how to craft press releases, too, that will catch the eye of the people who matter in the music industry.
There’s a reason why so many specialized PR and marketing companies are saying, “Click here!” to their potential clients. They know what musicians and artists will come to learn. Much of the success or failure of an album has little to do with how good the album is. It has to do, instead, with how the album is marketed right from the beginning. Working with a firm that has specific industry expertise is a must when musicians are serious about making it big.