How cheap internet prices help various video platforms to increase their viewership in India

2017 recorded 176 million OTT viewers in the country. Cheap broadband internet plans and high-speed wireless internet access has made the lives of several Indians living in Tier2 and Tier3 cities a breeze. Combine this with a proliferation of affordable Android devices; digital media consumption in India has grown exponentially. So much so that mobile phones have smoothly become the most preferred device for a majority of households over television today. To be able to watch online content whenever, wherever, at their own pace of their own personal choice has made video their go-to platform for entertainment and information. 90{acf902677ecc3e536bb0c54d61b3ebe2ad580de769524c055f2e81266b1a71b6} of people today prefer watching on phones and that too through video platforms.

According to the Indian Media and Entertainment Report 2017 by KPMG India and FICCI, mobile video traffic in India is expected to grow at a CAGR of 68 percent, while the number of video-capable devices and connections is expected to surpass 800 million between 2016 and 2021.

Next Billion Users

Today, small towns that are endowed with the Next Bullion User (NBU) segment, are the heart and soul of India’s thriving online video platform gambit.  These very people play a major role in increasing the viewership of video platforms in India by consuming an exhaustive amount of content that includes fashion, wellness, nutrition, education, gaming, do-it-yourself and children’s content. In comparison to metro’s, smaller cities harbour the new data users who are no longer into watching short films with the fear of overusing their internet. The advent of cheaper and faster data services in rural India has given rise to viewership of television soaps to blockbuster films news, education and even sports, on their smartphone. Certain reports suggest that 96{acf902677ecc3e536bb0c54d61b3ebe2ad580de769524c055f2e81266b1a71b6} of all usage focused on long-form video.

Language no bar

Moreover, availability of a regional interface as well as vernacular content is offering better engagement to all. Youtube claims that growth of regional viewership has tripled over the past two years. Apart from Hindi, Telugu, Tamil, Kannada and Malayalam other languages include Haryanvi, Marathi and Bengali. High-quality vernacular videos, localised content and new consumer segments are all facilitators in surging the viewership, popularity and subscription of video platforms.

Interactive Feeds

Videos are something we are easily able to interact with. Not only can we watch them, but also share it with near and dear ones, along with liking and saving it for future viewing. For example, at Flickstree maximum traction is in the personalised video feed. We take this opportunity as an advantage by sending them recommendations for feeds that would interest them. This enables the user to consume new content daily with so much data at hand, which in turn increases user traffic and viewership for online video platforms.

Intriguing Collaboration

There is no denying that Indians love watching live streaming events; especially if it is cricket. It was quite evident when the fight for streaming rights for 2017 IPL amongst Amazon, Facebook, Twitter, Reliance Jio, and Star Networks’ Hotstar was more like a battlefield.  … Read More

Bringing Relaxation Into Your Home on a Budget

Your home should be a sanctuary where you can truly relax and escape the pressures of the world. However, it can be easy to be overwhelmed by the idea of making your house a comfortable and relaxing place. After all, your home is also a place filled with responsibilities and often cluttered with all of your stuff. It also often is full of reminders about things that you need to get done, which can make it hard for you to relax. Luckily, there are a few simple things that you can add to your home to make it more comfortable and better for you to relax in.

First, think about the lighting in your home. If you have harsh, bright lights, it can be difficult to relax in them. It’s even worse if you have fluorescent lights, which make you look sallow and feel stressed. When you’re trying to relax, consider using candles instead. You don’t have to break your budget either, thanks to wholesale chime candles from a trusted company like Crystal Peddler. These soothing candles will help you to wind down after a hard day and start feeling better quickly.

Next, look at the furniture in your home and make sure that it is comfortable. Choose soft textures and throw down a plush rug for your feet. Pick fabrics that are smooth to the touch and soft blankets and pillows. Silk, satin, and microfiber are all comfortable and pleasant against your skin. Avoid uncomfortable materials like leather or plastic and stay away from cold materials like metal. It doesn’t have to cost a fortune, either.

Finally, introduce some soothing sounds to your home to increase your relaxation. Consider a fountain that makes a relaxing sound of water over rocks. Listen to soothing music on your headphones or play relaxing songs on your stereo. If you don’t want to listen to anything specific or find sounds distracting, look for a white noise machine to block out unpleasant sounds like traffic. Then, sit back and take time to relax in your home.… Read More