Category Archives: General Article

How cheap internet prices help various video platforms to increase their viewership in India

2017 recorded 176 million OTT viewers in the country. Cheap broadband internet plans and high-speed wireless internet access has made the lives of several Indians living in Tier2 and Tier3 cities a breeze. Combine this with a proliferation of affordable Android devices; digital media consumption in India has grown exponentially. So much so that mobile phones have smoothly become the most preferred device for a majority of households over television today. To be able to watch online content whenever, wherever, at their own pace of their own personal choice has made video their go-to platform for entertainment and information. 90% of people today prefer watching on phones and that too through video platforms.

According to the Indian Media and Entertainment Report 2017 by KPMG India and FICCI, mobile video traffic in India is expected to grow at a CAGR of 68 percent, while the number of video-capable devices and connections is expected to surpass 800 million between 2016 and 2021.

Next Billion Users

Today, small towns that are endowed with the Next Bullion User (NBU) segment, are the heart and soul of India’s thriving online video platform gambit.  These very people play a major role in increasing the viewership of video platforms in India by consuming an exhaustive amount of content that includes fashion, wellness, nutrition, education, gaming, do-it-yourself and children’s content. In comparison to metro’s, smaller cities harbour the new data users who are no longer into watching short films with the fear of overusing their internet. The advent of cheaper and faster data services in rural India has given rise to viewership of television soaps to blockbuster films news, education and even sports, on their smartphone. Certain reports suggest that 96% of all usage focused on long-form video.

Language no bar

Moreover, availability of a regional interface as well as vernacular content is offering better engagement to all. Youtube claims that growth of regional viewership has tripled over the past two years. Apart from Hindi, Telugu, Tamil, Kannada and Malayalam other languages include Haryanvi, Marathi and Bengali. High-quality vernacular videos, localised content and new consumer segments are all facilitators in surging the viewership, popularity and subscription of video platforms.

Interactive Feeds

Videos are something we are easily able to interact with. Not only can we watch them, but also share it with near and dear ones, along with liking and saving it for future viewing. For example, at Flickstree maximum traction is in the personalised video feed. We take this opportunity as an advantage by sending them recommendations for feeds that would interest them. This enables the user to consume new content daily with so much data at hand, which in turn increases user traffic and viewership for online video platforms.

Intriguing Collaboration

There is no denying that Indians love watching live streaming events; especially if it is cricket. It was quite evident when the fight for streaming rights for 2017 IPL amongst Amazon, Facebook, Twitter, Reliance Jio, and Star Networks’ Hotstar was more like a battlefield.  … Read More

Bringing Relaxation Into Your Home on a Budget

Your home should be a sanctuary where you can truly relax and escape the pressures of the world. However, it can be easy to be overwhelmed by the idea of making your house a comfortable and relaxing place. After all, your home is also a place filled with responsibilities and often cluttered with all of your stuff. It also often is full of reminders about things that you need to get done, which can make it hard for you to relax. Luckily, there are a few simple things that you can add to your home to make it more comfortable and better for you to relax in.

First, think about the lighting in your home. If you have harsh, bright lights, it can be difficult to relax in them. It’s even worse if you have fluorescent lights, which make you look sallow and feel stressed. When you’re trying to relax, consider using candles instead. You don’t have to break your budget either, thanks to wholesale chime candles from a trusted company like Crystal Peddler. These soothing candles will help you to wind down after a hard day and start feeling better quickly.

Next, look at the furniture in your home and make sure that it is comfortable. Choose soft textures and throw down a plush rug for your feet. Pick fabrics that are smooth to the touch and soft blankets and pillows. Silk, satin, and microfiber are all comfortable and pleasant against your skin. Avoid uncomfortable materials like leather or plastic and stay away from cold materials like metal. It doesn’t have to cost a fortune, either.

Finally, introduce some soothing sounds to your home to increase your relaxation. Consider a fountain that makes a relaxing sound of water over rocks. Listen to soothing music on your headphones or play relaxing songs on your stereo. If you don’t want to listen to anything specific or find sounds distracting, look for a white noise machine to block out unpleasant sounds like traffic. Then, sit back and take time to relax in your home.… Read More

Get To Know About The First Ever Horse Race On Film

Since the time when the movies were created in 1878, movies tend to revolve around tales of love, revenge, friendship, triumph and adversity. Movies employing such themes succeed on both big screen and small screen. After some years, the theme of triumph came up and it has been the catalyst of almost every horse racing film. Horse racing is Sports of Kings which featured heavily in the cinemas of 19th century. All through the 1930s and 1940s horse racing formed the part of movies and it is great to learn that it is only recently when the horse races are making a comeback in the movies. If you are a die-hard fan of horse races, you may watch films that show horse races. Well, there are several movies showing horse races. You may be wondering about the first ever horse race on film which is ‘The Horse in Motion’ (1878). Movies that show horse races earn a lot of popularity due to the competitive races they show.

The Horse in Motion: showing the first ever horse race on film

This is the movie which can hardly be called a film but it has a lot of historic importance. You can say that the plot of the movie is not that well defined but it is perfect for the lovers of horse race. Directed by Eadweard Muybridge, this is the first ever film that showcased the horse race. The movie is itself the most significant moment created in the entire history of horse races. ‘The Horse in Motion’ is the groundbreaking piece of artistic work from the famous photographer Eadweard Muybridge. The fantastic brow-raising movie is actually the series of stills which totally features galloping race horse. The movie is the first ever movie which showed an animal in the moving image format.

The symbol of horse in The Horse in Motion

The horse is the symbol of beauty, freedom of movement, grace, strength, spirit and forgiveness. Through the movie, The Horse in Motion, one can understand the symbolism better. We need to support and encourage that freedom of movement, appreciate it and not to interfere.

The love for horse races

Everyone loves to watch movies that show horse races. The story of such movies normally revolves around a few people who share a strong bond with the animal. Movies that revolve around horse races are usually inspiring and give a feel good factor to the spectators afterwards.

Other movies on horse race

Apart from The Horse in Motion, there are several other movies like ‘Phar Lap’ (1983), ‘Secretariat’ (2010), ‘Kentucky’ (1938), ‘Dreamer’ (2005), ‘Champions’ (1983), etc. All the movies tell story about someone. ‘Black Stallion’, for instance, says the story about Alec Ramsey, the young boy. Here Alec forms a strong bond with the horse when he is saved from the sinking ship.

‘Let It Ride’ breaks the very mould of first ever horse race on film. It takes a look at the different side of the fence whereby … Read More