For companies in most fields, hiring a standard marketing or PR firm is a non-brainer. Most of PR and marketing is fairly straightforward. It involves concocting a message and finding the right vehicles through which to communicate that message to a target audience. The same process a restaurant might use would also work for a nail salon. For musicians and recording companies, though, more specialized PR and marketing is needed. Creative artists are learning today that teaming up with skilled people who have specific industry experience is a much better plan that just trying to go with a standard PR or marketing firm.
Specialized music PR and marketing firms are able to produce the kinds of reviews and other content that help to drive interest in records. Bands and musicians that produce albums have to create momentum right out of the gate. While these artists might hope that the attention comes naturally, this is not always the case. In fact, much of the music industry is about generating press in a distinct way. Unless an artist is working with a PR firm that has specific experience putting out this kind of content, then it can be difficult to gain traction. … Read More